
John Dwyer (JD) is known globally as
“The King Of Customer-Attraction Contests”.
Whether it’s fast-food chains like KFC or gigantic media
companies like Rupert Murdoch’s News Ltd, JD is the guy they call upon for contest expertise.
He has an invaluable unique skill at designing such contests that deliver RESULTS – be it scratch bingos, million-dollar sweepstakes or clever reward programs.
One “phone-in” contest for a women’s magazine attracted 102,000 leads in a week.
Put simply – given his rich history of devising such contests, he knows WHAT WORKS!
And in recent years, he has crafted a social media Contest System that breaks lead-gen records.
This clever Contest Format is getting JD’s Business Owner clients between 500 & 1,000 leads per week – with daily ad spends of $20 to $40 – yep, INSANE!!



Your Product Or Service Is The Prize
You choose one of your own products or services as the prize.
If you sell air conditioners, the prize might be an air conditioner.
If you own a gym, it might be a
12-month membership.
If you run a lawn-mowing business, it might be free lawn care for a month or two.
So the prize is something your ideal customer already wants.

We create the Facebook ad and the Contest Entry Landing Page for you.
And we manage the whole Facebook campaign & provide you with weekly reports.
You don’t need marketing experience.
You don’t need copywriting skills.
You don’t need technical knowledge.
You don’t lift a finger – just watch the leads roll in each day.

You Choose Your Daily FB Ad Spend
You decide how much you want to spend per day on FB ads.
That might be $10 a day, $20 a day, $30 a day – or whatever.
Some of our clients spend as little as $20 a day and generate hundreds of leads per week.
The great thing is that you can adjust your daily ad spend (up or down) depending on what qty of leads you can handle.

The Contest Runs Initially For One Month – But Can Run As Long As
Each weekly winner progresses to the Grand Draw, which can take place at the end of the month or be delayed to 3, 6, or 12 months.
This flexibility lets you spread your cost of a high-ticket prize over time while running one-month campaigns as needed (“clever” hey!).
You can pause or relaunch ads at any time, depending on lead volume and your capacity to follow up leads.

Each Person Can Only Enter Once
This is the rule that makes everything magically work.
Each person can only enter the contest once during the entire promotion.
That means once they’ve entered, they can’t enter again.
So this allows you to follow them up with your compelling offer.

They’ve already demonstrated interest in your product or service by entering the contest.
In other words, you’ve just attracted a bucketload of bees to your honeypot!
This allows you to follow up prospects after the Weekly Friday Draws & say:
“You entered our contest but weren’t selected in the weekly draw. Since you’re clearly interested, we’d like to make you a special offer.”
This client sells aluminum fencing –
so JD cleverly ran The Ugliest Back Fence Contest on Facebook – with the prize being a $5,000 value fence makeover (which of course cost the fence supplier a tiny % of that).
Homeowners submitted a photo of their ugly back fence – & instantly “glowed in the dark” as a HOT lead for a NEW fence!
Doesn’t get much better than that – pre-qualified raging HOT prospects.
After a $702 spend on Facebook over a few days, the fencing business had 6 months’ worth of leads!
See here the massive transformation from the “old FB ad” to the “NEW ONE” created by us!
Yep……”bland” to “GRAND!”

• The target audience for the Dentist business was
“parents of children who suffered from crooked teeth”.
• So how do you get an instant database of red hot leads?
• Simple - Hold a social media contest with the prize being Invisalign invisible braces!
• And for a modest $30 a day, result is 991 leads in the first week!
Just imagine the value of that database- because any parent who entered is immediately was a hot prospect to follow up!
The “follow-up” call script would be something like:
“Unfortunately you didn’t win the prize for your child, but you obviously recognise the need for invisible braces….. so guess what, we have an incredible deal for you this week….”
Game, set and match!
Incredibly HOT LEADS delivered on a silver platter!!
Doesn’t get any better (or easier!) than this!!
For this Pool Slide company, our Facebook Contest System Resulted In 1,600 HOT Leads In Just Weeks!
The Facebook ad promoted a contest with the prize being a Pool Slide AND a Family Vacation.
Once a draw took place, the Pool Slide company had a gazillion hot prospects to follow up, all of whom “glowed in the dark” because they had shown interest in a Pool Slide!
Conversions were easy – as the Pool Slide company offered each homeowner with not only a Special Deal on the slide – but also the FREE VACATION if they committed by Friday that week!
The company ran the FB Contest numerous times during a quarter.
Result?
1,600 hot leads in a quarter & the best trading figures in 14 years!
See here a sample ENTRY PAGE where people go after clicking the FB ad.
Rapid Medical Supplies offers a range of medical products including mobility aids (such as wheelchairs, walking aids, and scooters).
The target audience are predominantly people in their 70’s & 80’s.
The secondary target audience are people in their 40’s & 50’s who have elderly parents.
So we created a FB Contest Ad with a mobility walker as the prize.
People simply had to click the ad & then go to a Landing Page where they could enter to win.
The result was stunning, the owner of the business tells us the ad started at 10am on a Monday & by late afternoon, dozens of entries (red-hot leads) had come in.
And on that first day, 78 leads had been gained!
In the first week of the FB Contest campaign, he had over 800 leads!
And for a modest ad spend of just $40 a day – meaning the campaign was producing a flood of leads for JUST 35cents PER LEAD!
When this business is speaking to “entrants”, it’s explained that “although you didn’t win the wheelie-walker & the vacation, should you decide to buy the special offer by Friday, we’ll GIVE you the vacation as well for free!”
How’s THAT for a conversion tactic!!
The owner of this business now knows how impactful this campaign is, he’s going to run FB Contests for other products such as CPAP Masks & physio equipment.
As they say – “when something works, simply rinse & repeat!”
Rainaway
Rainaway is a New Zealand company that specializes in installing or replacing continuous gutters for homes.
With a tiny ad spend of just $20 per day, Rainaway attracted 175 HOT LEADS!
We’re talking about getting great leads for just $3.35 each!
The company replaces or restores guttering and removes leaves & any other debris.
The aim is to keep gutters on homes in good condition so that water runs smoothly the way it should.
Also provides gutter guards to protect guttering from potential blockages with leaves and other items.
We specifically targeted ZIP Codes where the homes were 20 years or more old - areas where gutter systems are starting to age, sag or clog more frequently.
Using detailed data on property age, value, and location, we reach homeowners who actually own their properties (not renters), had disposable income and were likely motivated to keep their homes in top condition.
Gymnasium/Wellness Biz Gets 110 Hot Leads In First Week!
Owner Ben Langham was blown away with getting 110 hot leads in just the first week of the Facebook contest with a daily spend of just $20.
Flow Physique a modern health performance and recovery space designed for people who want more than just a traditional gym.
Priced a little higher than traditional gyms, it was important that we targeted suburbs that had a “higher income” demographic.
The business’s goal is to help people improve fitness, stress reduction and overall health optimization.
With the instant success of the Contest Leads Machine, the owner of the business now also enjoys LESS STRESS!
Because he now knows “how to turn the leads tap on” whenever he wants!
Owner Jerestene Saher was ecstatic when she saw the leads come pouring in from Day 1 of the Facebook Contest Advertisement.
And being smashed with 417 hot leads in just weeks had her planning a regular “contest campaign” thereafter.
Coco De Venci makes exquisite handcrafted liqueur chocolate Gift Packs.
Prices range from $75 to near $150 – these are “yummy works of art”.
They’re not just treats – the Gift Packs are a journey of indulgence.
As a result, we targeted “higher income earners” with our FB Contest – as these leads fit perfectly with the product.
Owner Jerestene knows that getting warm leads for just 82 cents each means that when she follows up the leads with a Special Offer, even if her conversion rate was a modest 1 in 10, her ad cost per sale is simply 10 x 82 cents.
So there’s a lot of margin left if the buyer purchases a $100+ Gift Pack!
And the great thing is that this business has a national audience, as the company ships all over the nation.
The owner of this Tree Trimming business had a relatively small catchment area that he wanted to target.
So we gained the small number of ZIP Codes from him & targeted those specific areas.
(Keep in mind that when you reduce the Facebook Ad coverage area, the leads are always going to cost more – as the audience is smaller)
But…..with this magic “Contest Formula” the lead-cost is STILL normally remarkably low.
And when one is selling a tree trimming service for thousands, getting leads for $5.90 is seen as miraculous!
Even if the conversion rate is 1 in 10, the cost to get that new client is 10 x $5.90…that’s just $59.
(And that new client might be spending $1,000 or $2,000 on tree maintenance!)
So this case study demonstrates that even “niche product or service businesses” can exploit this incredible “leads machine!”
This lawn mowing and gardening specialist was used to getting 4 or 5 leads each week, from a combination of Facebook ads and referrals.
And now he’s on cloud nine because he’s receiving 50+ leads a week – over 200 red-hot leads a month!
And he confidently predicts that his annual turnover will DOUBLE as a result of this powerful leads machine!
No workload for him, he enjoys a “done- for-you” service where he sits back and watches the leads roll in every single week.
He focuses on what HE does best - & leaves the “lead-gen” to this proven model.
We have a travel partner who gets access to unsold hotel & resort rooms here & internationally.
The hotels are happy to forego the room rate in the hope that the “freebie guests” might spend money on food, drinks, massages & other services.
So it’s a WIN for them & a WIN for you……oh….& of course a WIN for your customers!
When you purchase the leads system, we include 30 Free Vacation Vouchers you can use as a deal-sealing incentive when you’re dealing with your leads.
• Up to 7 nights’ accommodation (2 adults + 2 kids)
• Hand-picked 4-Star (Tripadvisor rated) hotels & resorts
• Destinations across the USA, UK, Australia, Europe, Mexico, Canada & more
• Value: up to $1,000 each — that’s up to $30,000 of perceived value in your pocket!

When you call, text, or email last week’s entrants on Monday, you might say something like:
“Hi {Name}, you didn’t win Friday’s draw—but if you get started this week, we’ll include a Free Vacation (up to 7 nights at a 4-Star hotel) as a thank-you.”
Use a voucher to incentivize a prospect to buy today or perhaps within 7 days - you choose the trigger.
• Irresistible value without discounting your price
• Creates urgency
• Works across any pricing category
(gyms, white goods, solar, outdoor living, etc.)
No catch- these are accommodation-only stays provided via our travel partner’s access to unsold room inventory.
Guests simply cover their own travel & booking fees.
It's the most impactful “Adult Happy Meal Toy” of all time!!
There’s over 100 idyllic locations globally that your customers or clients can choose from!
* Of course, Terms & Conditions Apply.
This insane “avalanche leads” system is available in a “done-for-you” package.
(By all means try to do it yourself - but don’t you have better things to do?)
Initial Zoom Consultation To Strategise Your Contest Offer
Creation Of Contest Ad (Copy & Graphics)
Complete Facebook/Instagram Ad Management
Creation of Contest Landing Page
Creation of Terms & Conditions
Ad Copy & Custom Artwork Provided
Weekly Ad Reporting
We can answer any questions you might have.
Just choose a date & time that suits you & we can have a short chat.

DISCOVER AN EASY & POWERFUL “CUSTOMER-ATTRACTION” SYSTEM FOR YOUR BUSINESS!